Pip Edwards & Co. is a modern brand platform founded by Pip Edwards - one of Australia’s most influential figures in fashion, culture and modern business.
Built on Pip’s proven track record of shaping globally recognised brands including Ksubi, sass & bide and P.E Nation, the company invests in, advises and partners with emerging and established businesses to build culturally relevant brands and drive commercial growth.
Operating across fashion, health and wellness, travel, music and culture, Pip Edwards Co. combines creative direction, commercial discipline and strategic partnership to create enduring brand and business value.
Pip Edwards is one of Australia’s most influential figures in fashion, culture and modern business - a founder, creative director and operator with a proven ability to build and scale globally recognised brands.
Over the past two decades, Pip has played a defining role in shaping the Australian fashion landscape. Her career spans senior creative and design roles across some of the country’s most iconic labels, including Ksubi and sass & bide, where she contributed to their evolution from emerging brands into globally recognised names.
In 2016, Pip co-founded P.E Nation, a category-defining label that reimagined activewear through a fashion and streetwear lens - combining performance, design and cultural relevance to create a globally distributed brand.
For her distinct point of view, Pip has consistently operated at the intersection of brand, product and culture - shaping how modern consumers engage with fashion, lifestyle and identity. Her work is grounded in both creative direction and commercial discipline, underpinned by a background that began in corporate strategy before transitioning into fashion.
Today, through Pip Edwards & Co., she extends this experience into a broader platform - working with founders, emerging businesses and established global brands to build, scale and position culturally relevant consumer businesses. Her focus spans fashion, health and wellness, travel, music and culture, with a strong commitment to supporting Australian brands while collaborating on the global stage.
At its core, Pip Edwards & Co. reflects Pip’s belief that the most successful brands are those that combine creative clarity, cultural relevance and commercial execution.
Services
Pip Edwards & Co. invests in and builds consumer brands with the potential to shape culture and deliver long-term commercial value.
As a founder, owner and investor, Pip partners with businesses across their lifecycle - from early-stage concepts through to established brands - providing both capital and strategic input. Her approach is grounded in real-world experience: building brands from inception, scaling them globally and driving sustainable profitability.
Pip Edwards & Co. works with founders, leadership teams and established global businesses to unlock growth, sharpen brand positioning and improve commercial performance.
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Engagements are tailored to the needs of each business and may include:
Brand strategy and positioning
Product and range architecture
Go-to-market and growth strategy
Retail, wholesale and distribution optimisation
Commercial strategy and revenue growth
Pip Edwards & Co. collaborates with leading domestic and international brands to shape narrative, drive engagement and build cultural relevance.
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Partnerships are selective and strategically aligned, spanning:
Brand ambassadorships
Creative and commercial collaborations
Campaign development and storytelling
Content and media partnerships
Brands & Partners
